On this version I chose to follow the signature of album adverts by incorporating the image of the dvd cover into the advert. When designing a second version of the advert I chose to include tour dates and a special offer. I chose to include tour dates as rock/metal music is ultimately about live performences and fans going to see the band live so I thought it would fit the codes and conventions of rock/metal music by including the tour dates. Including tour dates will also make more money for the band as people are more likely to buy gig tickets if they know where the band are performing and when they are performing. Also on this design I chose to include a special offer in order to grab peoples attention. The offer on this design says that if someone buys the DVD directly off metalhammer.co.uk they will receive a free T-shirt before they are officially released. This will make people want to buy the DVD as Metalhammer is a well known rock/metal magazine with a widely used website which will ensure that I am advertising to the right audience. Receiving a free T-shirt that has not even been released yet will also make people want to buy as it will be seen as a very limited time offer.
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